Link building is a fundamental part of search engine optimization and the most miss-understood strategy in the overall tactical toolbox of SEO. Link building is the process of having a website or many websites link back to you to gain domain authority, trust, and a favorable status with search engines. Think of links as an endorsement to your website from another website in it’s simplest form. This process happened naturally in the beginning and websites who created a useful resource were linked to as a useful resource for their readers.

Link building has various stages, can still happen naturally but is more likely sought after in a way of sharing your information with relevant resources. The key components to link building are anchor text, either branded or non-branded and relevant landing page to link to known as the destination page.

Having inbound links to your website tells search engines that your content is relevant and liked. However, link building has been abused by black-hat SEO “experts” so this has made them less favorable to the search engines and are subject to disqualification. This includes methods like adding links on forums, blogs and websites that have no relevance to the website that is being linked to. Search engines like Google and Bing have caught on and are penalizing websites that practice this. The Link Building service we offer at DigiScream Consulting abides by search engines’ rules and bring in optimum results.