When visitors come to your website,  are they engaged? If your content doesn’t explain who you are, what you offer and have a call to action, you’ll see a lag in conversion rates. The content on your homepage should be engaging enough to get visitors interested enough to stick around and take a look at the rest of your site. However, you have to consider that not all website copy will point to the user to convert or click to another page, they may bounce. Which means you need to make sure that all of your main content pages are written in a way that will engage first-time visitors and lead them to the next step of whatever you’re trying to make them do.

Creating a Content Strategy: Your content is what brings in traffic and keeps them there, and if written well enough, and your product or service pertains to the visitor, it will lead to more conversions. The first step of any strategy is to develop a plan around the goal of your company, which is either to make people buy, subscribe, interact or call your business. At DigiScream Consulting, we will develop a content creation strategy that consists of: